Job Description

Chief Marketing Officer (CMO)

Executive Leadership

Reporting to CEO

On-Site - Orem, UT

Full-Time – Exempt

$225,000 to $275,000 (based on experience)

Position Overview

Chief Marketing Officer (CMO)

At Just Ingredients – a health and wellness e-commerce company – we believe that nourishing your body with real ingredients is essential for living a healthy and fulfilling life. That's why our products are made using carefully selected, whole-food ingredients. And our people are just as real as our ingredients – authentic, collaborative, and dedicated to fostering a workplace that inspires individuals and teams to reach their full potential.

Role Responsibilities

Marketing Strategy & Executive Leadership

• Report directly to the CEO and serve as the most closely partnered marketing leader in the company — operating with a high degree of trust, alignment, and shared ownership of the brand's vision and growth trajectory
• Collaborate daily with the CEO on brand direction, messaging, educational content, podcast strategy, and the broader vision for how Just Ingredients communicates its mission and values to the world
• Translate the CEO's vision and voice into scalable marketing strategies, content programs, and brand campaigns that resonate authentically with the Just Ingredients community
• Support and amplify the CEO's role as the brand's primary educator and spokesperson — building marketing systems and content infrastructure that extend that voice across every channel and audience
• Own and drive the company's overall marketing vision, strategy, and roadmap in alignment with the CEO and executive leadership team
• Build, lead, and develop a high-performing marketing organization across brand, digital, social, paid media, partnerships, and retail — setting clear goals, accountability structures, and a culture of excellence
• Translate business objectives into integrated marketing strategies that deliver measurable growth across customer acquisition, retention, and lifetime value
• Serve as the brand's senior marketing voice in board, investor, and cross-functional executive conversations
• Establish and manage the full marketing budget, allocating resources with precision to maximize return across all channels and initiatives
• Define and own marketing KPIs, reporting cadences, and performance frameworks that keep the organization aligned and moving forward

Brand Marketing

• Define and steward the Just Ingredients brand identity — including positioning, voice, visual standards, and messaging architecture — across supplements and beauty product lines
• Lead brand strategy for both existing product categories and new launches, ensuring consistency, clarity, and emotional resonance with the health and wellness consumer
• Oversee the development of brand campaigns that build awareness, deepen trust, and differentiate Just Ingredients in a crowded market
• Champion clean-label, ingredient-transparency values as a core brand pillar and ensure those values are authentically reflected in every consumer touchpoint
• Drive packaging, creative, and content standards that reflect premium brand positioning while remaining accessible and mission-aligned
• Lead consumer research, brand health tracking, and competitive analysis to inform brand evolution and protect brand equity over time

Digital Marketing

• Lead the digital marketing strategy across all owned and earned channels — including email, SMS, SEO, website, and content marketing — to drive traffic, conversion, and retention
• Partner with the e-commerce and product teams to optimize the full digital consumer journey from awareness through purchase and repurchase
• Own and evolve the company's CRM and lifecycle marketing strategy, including segmentation, personalization, and retention program design
• Drive continuous improvement through A/B testing, funnel analysis, and data-driven experimentation across digital touchpoints
• Ensure the brand's digital presence reflects current positioning and delivers a seamless, on-brand consumer experience across all platforms
• Oversee SEO/SEM strategy and content programming to build long-term organic authority in the health, wellness, and beauty space

Social Media Marketing

• Lead the social media strategy across Instagram, TikTok, Facebook, YouTube, Pinterest, and emerging platforms — with a focus on community building, education, and brand authenticity
• Develop and oversee a content strategy that reflects Just Ingredients' clean-label mission, engages health-conscious consumers, and drives measurable growth in reach and engagement
• Build and manage an in-house social content team and creator ecosystem, establishing clear content calendars, production workflows, and performance benchmarks
• Champion user-generated content (UGC) and community-driven storytelling as a core growth and trust-building mechanism
• Stay ahead of platform algorithm changes, content trends, and emerging formats to ensure Just Ingredients remains culturally relevant and competitively positioned
• Align social media programming with product launches, seasonal campaigns, and brand moments to maximize impact and reach

Paid Media Marketing

• Own the paid media strategy and budget across Meta, Google, TikTok, YouTube, programmatic, and emerging ad platforms — optimizing for customer acquisition cost (CAC), return on ad spend (ROAS), and revenue growth
• Lead a team of paid media specialists and/or agency partners, setting performance expectations and holding teams accountable to efficiency and scale targets
• Develop a full-funnel paid media approach that supports both direct response objectives and longer-term brand awareness goals
• Drive creative strategy for paid channels in close collaboration with brand and content teams, ensuring ad creative is both on-brand and conversion-optimized
• Leverage data, attribution modeling, and incrementality testing to make smart budget allocation decisions and continuously improve media efficiency
• Monitor and respond to paid media performance in real time, scaling what works and pivoting quickly when it doesn't

Retail & Wholesale Marketing

• Own the go-to-market strategy for Just Ingredients' retail and wholesale channel expansion — defining how the brand shows up on shelf, in-store, and across wholesale partner platforms in a way that is consistent with the DTC brand experience
• Lead the development of retail-specific marketing strategies that drive product discovery, trial, and repeat purchase in brick-and-mortar and omnichannel retail environments, including natural, specialty, and mass wellness retailers
• Partner with sales leadership to support wholesale account acquisition and growth, providing marketing assets, promotional programming, and co-op marketing plans that equip retail partners to sell effectively
• Develop and execute trade marketing strategies including in-store displays, end-cap programs, shelf talkers, sampling initiatives, and retailer-specific promotional events that elevate brand visibility at the point of purchase
• Build and maintain strong marketing relationships with key retail and wholesale account partners — including buyers, category managers, and retail marketing teams — to secure preferred placement, promotional support, and collaborative marketing opportunities
• Oversee the creation of retail-ready packaging, planogram compliance assets, and channel-specific creative that meet retailer requirements while preserving brand integrity
• Lead the strategy for retailer digital shelf presence, including product content optimization on retailer websites (Amazon, Target.com, Whole Foods Market online, etc.), sponsored product advertising, and retailer media network activations
• Develop launch marketing playbooks for new retail accounts and channel entries, coordinating cross-functionally with supply chain, sales, and product teams to ensure flawless execution from first shipment to in-store activation
• Track and report on retail and wholesale marketing performance — including sell-through rates, retail velocity, promotional ROI, and market share — using data to optimize channel investment and inform future strategy
• Monitor competitive activity in retail channels, including pricing, placement, promotional spend, and new product entries, and use those insights to sharpen Just Ingredients' positioning and retail marketing approach

Affiliate & TikTok Marketing

• Oversee the affiliate marketing program, including creator recruitment, commission structure, performance tracking, and program optimization to drive efficient, scalable revenue
• Lead TikTok Shop and TikTok affiliate strategy — identifying, onboarding, and managing a network of aligned creators who authentically represent the Just Ingredients brand and product portfolio
• Develop TikTok-native content strategies that drive both organic discovery and affiliate-driven conversion at scale
• Establish clear affiliate performance benchmarks and build reporting systems that surface ROI across creator tiers and content types

Sports Partnerships Marketing

Job Tags

Similar Jobs